At the Pumps© Digital Network
is formatted to run both at your pumps and in-store music and messaging to provide you an effective , entertainment branding and advertising option to SUPERCHARGE YOUR SALES creating HIGHER PROFITS
At the Pumps© Digital Network
proactively promotes :
HIGH MARGIN CATEGORIES
and
NEW PRODUCT INTRODUCTIONS
allowing focus on impulse sales, store specials and seasonal items
At the Pumps© Digital Network
let’s you reach any ethnic group with MULTI-LINGUAL PROGRAMMING
The Positive Impact of Music In Your Business Environment
Research Studies show that In-Store music provides a number of positive results for your brand, your employees and, most importantly, your customers!
• Brand Loyalty/Perception - Studies have shown a positive correlation between the characteristics of the music used in a business location and the customer ratings of that business. The cost of keeping existing customers happy is significantly lower than acquiring new customers. Using music to reinforce a positive experience leads to increased loyalty to a brand.
• Environment - Many studies show the impact of store environment and atmosphere in relation to perception of customer service and satisfaction. Specifically, people feel that a store is less crowded when music is present. Customers of stores with attractive music have less concern with waiting times and have a higher evaluation of the store’s services.
• Sales - Empirical evidence shows the link between music in retail environments and increased sales, in both planned and impulse purchasing behaviors. Proper use of music in retail environments has been shown to increase customer time in the store, resulting in sales increases of up to 39%. The addition of pleasant music in a retail environment has also been shown to result in an 18.9% increase in impulse purchases.
• Employee Productivity - Increased employee satisfaction and productivity can have a significant financial impact for business locations, as well as result in increased customer satisfaction. Studies have shown that only 1.6% of employees felt that music interferes with work. In contrast, 60% reported less fatigue, and 83% found their work more enjoyable. Music also helps employees to communicate in a more satisfying manner, increases employee productivity, and lowers employee stress. Finally, employees’ performance of repetitive, mundane or undemanding tasks is significantly improved when music is present.